Avoiding Despair

In the book 5 Regrets Of The Dying, Bronnie Ware discusses people's common regrets in their final months of life. The first regret Bronnie highlights is one regarding never being able to experience their authentic Self...

“I wish I’d had the courage to live a life true to myself, not the life others expected of me.”

Yesterday I gave a talk to a group of professionals who specialize in helping their clients sell and exit from their businesses—this talk was the most fun I’ve had on stage. I spoke to the group of advisors, CPAs, and other professionals about how they should leverage their personal brand to help grow their business. But, I made sure this was not my standard personal branding talk—I added a twist that took the audience down a path of understanding that by focusing on controlling the narrative of their personal brand they will bring them closer to being their authentic Self and living their authentic life—and yes see their businesses grow.

As I exited the stage after finishing the talk, I was excited that I was able to flip a conversation about the benefits of personal branding, which I fully believe in, to one about connecting spirit, mind, and body to become a better advisor for clients and ultimately grow business while authentically living. The audience thought they were going to get a talk about business growth, but instead, they got one on personal growth. The feedback after was all positive, which tells me they needed to hear the message!

Naturally, because there are no coincidences in life, I stumbled across this quote from Soren Kierkegaard later in the day,

“The most common form of despair is not being who you are.”

See you tomorrow and keep pursuing,

JC