Life Outside The Lines by Bobby Hundreds
I started following Bobby Hundreds, one of the founders of the street brand The Hundreds, a few years ago when I first started thinking about having a lifestyle brand under the PRST brand. While I’ve settled on just doing periodic drops for PRST until there is time to seriously grow the brand, I still enjoy learning about brands that have stood the test of time like The Hundreds.
This past week it was announced that Bobby was taking a new position with Disney as their VP of Creative For Consumer Products; this role will put him in charge of clothing, toys, apps, books, games, and other merchandise. He has a unique background that is the epitome of authenticity and evolving with the interests and passions that called him—you’ll see what i mean when you read this short post.
As I read his latest post on his Substack, I knew I had my next Omen—here are a few important quotes (bold is my emphasis),
“I’ve fielded a spectrum of responses to the news that I’m now a Disney executive. The majority have been kind and supportive, but there have also been some surprising reactions and unwarranted feedback. At first, I was taken aback by a cynical opinion or a dash of skepticism. “Why would you leave success there to come here?” They couldn’t follow why I’d prioritize curiosity over prosperity. But then, I remembered that my moves have been making people uncomfortable for years.”
“But when you take a hard turn and off-road into the wilderness, you find surprise, growth, and adventure.”
“If I’d stayed in my lane as a clothing designer, I wouldn’t be able to fulfill this role. Like a video game where you pick up weapons and assets along the way, everything was preparation for now. Everything was a prologue for this next chapter. My career is a sentence that runs on, a paragraph that falls off the page, a story without a period. Life can’t be contained by a binding and a cover, as long as you keep writing from within. You will discover that the world has no edges, the universe just keeps going on and on forever.”
Check out the entire post here.
Keep Pursuing,
JC
