PRST

When I started down this path of exploring the alignment of spirit, mind, body, and money, I originally thought that the message would live within my PRST brand; if you’re new to the Daily Notes and missed the PRST phase of this part of my journey, I started a brand (and it still exists and will be an important part of my family’s future) that I wanted to represent individuals who were living life on their terms–this was before I had discovered the term “authentic life,” but that’s what I was describing back then.

I can’t remember exactly why I became so drawn to the word “Pursuit,” but I know it was back around 2019 that I started a series of interviews on my All About Your Benjamins podcast called “The Pursuit.” Instead of talking to guests about investing and financial planning topics, I started asking guests about their life’s journey and what they learned along the way—my goal was to dig deeper into the guests' “why” behind their life’s pursuits. The more I talked about people’s pursuits, the more I loved the word, and it strongly resonated with me.

As I look back, adding “The Pursuit” to All About Your Benjamins makes total sense–it’s one of those breadcrumbs that remind me I was always heading to where I am today. Pay attention to the breadcrumbs in your life.

I came up with “PRST” by stripping “Pursuit” of its vowels (I’m not sure why I like doing this, but I also did something similar with a project using FINNCL ADVSR to represent “financial advisor”), but the letters by themselves weren’t enough for me–they had to represent something and have a greater meaning:

P- passion

R- relationships

S- self

T- time

These were ingredients that I felt were important for people as they began to pursue their authentic lives on their terms.

Passion is the guide–listening to your heart and doing things that make you happy. This would eventually evolve into the spirit component of spirit, mind, body, and money.

Relationships, or the people in your life, will impact where you are going; surround your Self with people aligned with the life you want.

Self requires you to prioritize your Self to be the best version of YOU for the world. This would eventually evolve into spirit, mind, and body in the important alignment.

Time reminds you that you don’t know how much of it you have.

While I don’t talk about the PRST brand as much right now, I still frequently talk about the Pursuit of our authentic lives–the word “pursuit” is just as important today as it was back then, and the acronym of PRST is still very important. Those four words, passion, relationship, self, and time, are all relevant to the authentic life and the alignment of spirit, mind, body, and money.

While the plan for PRST has changed, it will not be where the message of the authentic life lives, which will live with me. Instead, the brand and company will highlight the people living their authentic lives and encourage more to do the same; it will also be a lifestyle brand for those individuals living their authentic lives—I’ll slowly be bringing back PRST hoodies, shirts, hats, and more, which I can’t wait to do.

But for now, I just wanted to remind you of the importance of following your Passions, aligning your Relationships with your authentic life, prioritizing taking care of your Self spiritually, mentally, and physically, and that Time is ticking.

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See you tomorrow and keep pursuing,

JC