Marketing is not a skill most financial advisors are taught when preparing to enter the profession. It's not a part of undergrad (for most of us). It's not a part of the CFP® curriculum. It's not a part of training programs. Yet, being able to communicate your expertise, beliefs, client experience, and personal story is an important skill to possess if you want to grow your business.
It doesn't matter how good of an advisor you are if no one knows you exist.
There are many ways for financial advisors to market themselves and in this episode of The Advisor Of Tomorrow Podcast, I'm joined by Samantha Russell to discuss how advisors can leverage content to boost their marketing efforts. We both share a passion for content marketing, have seen success from our efforts, and want to share how advisors can have similar success.
If you are just meeting Samantha, she is the CMO of Twenty Over Ten and is producing more valuable content--both in volume and quality--than anyone I know. She shares a ton of great insight and actionable tips in this episode. This won't be the last time you hear from Samantha on The AOT Podcast--she committed to at least an annual episode 😀.
Break out your notebook or favorite note taking app and be ready to learn!