Financial advisors hesitating to launch a podcast because they think there are already too many podcasts or they don't have anything unique to share are missing a tremendous opportunity to grow their business and communicate with clients.
I believe every financial advisor with a desire to have a podcast should have one...now, make sure you read that correctly. Every advisor with a desire to have a podcast--not every financial advisor. If podcasting isn't for you, that's ok. Pick the format that best fits your comfort level, expertise, and clients--just do you!
If you're going down the podcast rabbit hole, or are looking to improve your existing podcast, there isn't a better guide than Benjamin Brandt. If you don't know Benjamin, he is the founder of Capital City Wealth Management and hosts Retirement Starts Today. Benjamin has recently launched an online course called the Advisor Podcast Accelerator--full disclosure, I have purchased the class but have not taken it yet, but I will soon. It's safe to say he know his stuff when it comes to creating and hosting a successful podcast.
What you won't find in this episode:
What you WILL find in this episode: