An Ongoing Content Marketing Case Study With Travis Gatzemeier, CFP® (Podcast)

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Earlier this week I wrote how there has never been a better time for financial advisors to be creating content. We are in the midst of a global pandemic, the stock market is going from a bear market to bull market in a matter of days (not really--I know better than to really believe that), there is a lot of uncertainty, and people are looking for answers and guidance, especially when it comes to their finances.

Financial advisors hold the answers to many of these questions and in my humble opinion, creating content is the best way for financial advisors to have their voices heard.

Developing a content strategy can be overwhelming--it's one of the main reasons many financial advisors never try. It's not as intimidating as it may seem and while we often hear from those well-established content creators, I thought it would be fun and educational to follow an advisor just getting started with his content strategy.

This is the first in a series of Advisor Of Tomorrow Podcast episodes featuring Travis Gatzemeier, CFP®, the founder of Kinetix Financial Planning. In this series we'll be discussing his current content strategies, what he has learned, what has and hasn't worked, what he plans to do in the future, and what adjustments he's making along the way. We'll also take a look at the growth his firm sees and how his content played a part in it.

This series will be great for those wanting to start creating content and those looking for new ideas.

A Quick PSA: The AGC™ has currently re-opened its doors until April 15th for advisors looking to join the over 100 financial advisors collaborating with each other to grow and get better daily. If that's you, head on over to the website by clicking here.